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عمومی::
نشانه همخوان چندحسی
Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers' emotions and purchase behavior
Multi-sensory congruent cues Store design
This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and purchase behavior in designing retail store atmosphere.
However, extant studies have not examined how multi-sensory congruent cues added to a visually dominant store atmosphere might impact shopper emotions and purchase behavior.
In practice, there seems to be no consensus among retailers about what kind of multi-sensory congruent cues should be seen as comple- ments to visual stimuli, and in what context.
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